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Research papers

Empowering Innovation Through Disability Research

Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...

Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
Company: De La Riva Group
April 25, 2023
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Citation

Aramburu Mena, P. (2023a, April 25). Empowering Innovation Through Disability Research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/serving-consumers-in-africa-with-purpose-led-brands


Research papers

Shaping the Future in Uncertain Times

COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods...

Catalogue: Latin America 2023
Authors: Jorge Galvan, Elisa Romo de Vivar Villasana
Company: Danone
April 25, 2023
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Citation

Galvan and Romo de Vivar Villasana (2023a, April 25). Shaping the Future in Uncertain Times. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/shaping-the-future-in-uncertain-times


Research papers

New Trends on Healthcare Research in Latin America

What is the current landscape of the healthcare sector in Latin America? What are the main trends that any professional needs to be aware of if looking to conduct market research with medical audiences in this part of the world? This paper aims to...

Catalogue: Latin America 2023
Authors: Fabiola Suarez, Alberto Rosas, Laura Romero
Companies: IPSOS, Fine
April 24, 2023
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Citation

Suarez, Rosas and Romero (2023a, April 24). New Trends on Healthcare Research in Latin America. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/new-trends-on-healthcare-research-in-latin-america


Research papers

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america